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How John Lewis get away with something 99.9% of brands should be wary of attempting
watches Sputnik’s Eaon Pritchard questions the lack of branding in the 2013 John Lewis Christmas campaign, suggesting audiences will remember the ad rather then the company behind it.
patek philippe replica watches It’s worth from time to time to have a quick refresh on the fundamental purpose of branding.
patek philippe replica watches
replica patek philippe aquanaut The purpose of branding is to identify the source of any given product or service. This is why branding was invented.
replica patek philippe calatrava This requires the use of things and characteristics that distinguish one brand from other competitors.
best replica patek philippe watches First and foremost is, obviously, the brand name itself; along with the other distinctive elements of a brand identity.
Coke has the colour red, and the bottle shape, for example.
There are the great taglines – ‘Just Do It’, ‘Think Different’ etc.
All of these things help buyers to notice, recognise and remember the brand in buying situations, and are the most important parts of advertising.
A great creative idea is a great commercial creative idea when it acts as the vehicle to get the brand noticed and remembered.
The more distinctive and salient these ideas are then the more links are made in memory, therefore the easier it is for the brand to be identified and remembered at the right time.
One of the ideas from psychology literature that’s important to recognise and apply to this situation is the idea of the ‘availability’ heuristic.
Whereby we tend to estimate the likelyhood of events by how easy it is to think of similar examples.
For instance one is statistically far more likely to be killed by a refrigerator falling on top of you than in any act of terrorism, but because examples of terrorism attacks come most easily to mind we fear those more.
In the advertising industry bubble one has no problem in identifying the latest John Lewis Christmas ad, simply because of the availability of the discussion within the bubble around the ad this week.
It would, however, be an error to assume that anything approaching the same amount of discussion in the lives of ordinary people has happened.
For John Lewis, to get noticed and remembered by a mass of people in a buying situation would be the ultimate result, and with a huge PR and integrated push around this ‘ad-as-event’ it looks to have succeeded.
But it is interesting to watch the video below, and notice how little ‘branding’ ordinary people take away from the ad on first look, and how many other brands they speculate could be the providers of the content before it is finally revealed.
Also recognise how easily this could have been fixed by inserting distinctive branding throughout the spot.
Therein lies the lesson for the rest of us.
That’s not to say it’s not a great piece of creativity, and without doubt evokes an emotional response, but as commercial creativity it’s an exception rather than the rule.
For most brands, even the greatest creativity cannot act as a substitute for establishing the brand name, the source of the product or service, if it doesn’t prime the viewer to remember the brand name it fails.
Waiting until 1:57 to reveal is a risk for all but the most compelling content.
I’m being slightly harsh, John Lewis are big enough, popular enough and famous enough to get a pass (ha!) this time, but we should be mindful not to take this example as case in point or applicable to the majority of our clients.
Eaon Pritchard is the head of strategy at Sputnik.
November 20th, 2013 at 11:41 am
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Brass Monkey
20 Nov 13
11:49 am
Sturgeon’s law explains why 90% of advertisers do not attempt this kind of advertising:
http://en.wikipedia.org/wiki/Sturgeon's_Law
Most advertisers (closer to 100% of all Australian advertisers) make crap that cannot stand on its own two feet in terms of entertainment/noticeability.
Adding branded cues to this ad would arguably ruin the immersive experience, and IMHO make it less noticeable.
nick williams
20 Nov 13
12:37 pm
if this was a stand alone TV campaign you’d have a point, but but almost everybody who viewed this ad clicked through a Facebook feed or email titled ‘John Lewis’ 2013 Christmas ad’, so they knew who it was for before they watched it
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copy omega watches You might say that Georgie Schuster is a purposeful woman.
replica omega seamaster Or, should we say, “repurposeful” woman. For nothing gives her greater joy in home decorating than taking something she’s had — perhaps for decades — “and take it apart, then make it into something new that I just love,” she says, flashing her sparkling smile. “It’s fun for me to reclaim something from one style and make it into something else. … It’s the creative process I love.”
omega basel In fact, give the attractive blonde a can of Rust-Oleum spray paint and she’s in seventh heaven. Her mission: Take an old brass lamp and presto — here’s a lamp with a new look to grace a living room table. And that mirror that’s been stuck in time for years? Coat it with a dark Rust-Oleum, mist it later with a copper spray and — now it’s 21st century chic, in dark brown with subtle flecks of copper and adorning a dining area wall.
1000 omega watches She loves this technique so much that husband Larry Schuster even built her a “paint booth” in the garage.
replica omega seamaster And Georgie (she’s named after her late dad) Schuster has plenty of space to reclaim and repurpose items in the commodious condominium she and her husband own. It’s on Tiffany Drive NE in Crystal Estates, off 32nd Street NE. They’ve lived in the near 2,800 square-foot home for 18 years and to put it simply, “just love condo living.”
“The location is central to the city. We can live on one level if we want, it’s so convenient. And there’s no outside work,” Larry Schuster says. Chuckling, he adds, “I do tidy up after (the lawn people) at times!”
As for Georgie: “For the way we live, it’s just perfect. We have everything and all the space we need.”
Larry Schuster Larry Schuster owns Paul Revere’s Pizza, with two stores in Cedar Rapids. He and a partner own a franchising company that includes 12 other locations. Georgie Schuster retired in July from Cedar Rapids Bank & Trust, where she was a part-time teller for 11 years.
The condominium is deceiving. It may appear to a pedestrian as being somewhat … well, petite. It’s not. It runs largely from front to back and the lower level is also finished living space.
Body copy ragged right: A long winding walk leads up to the front door. Inside, the condo, with its open floor plan, ambles from oak-floored entry to living room, dining area, kitchen, master bedroom, office, sunroom and two full bathrooms.
On the lower level, there’s a spacious family room, guest bedroom, bath — and ta-dum! — “Grandchildren’s Hideaway” — where out-of-town grandchildren have a kids’ delight when they visit: bunk beds with little stairs and their own artwork lovingly framed by Grandma. There’s also Larry Schuster’s workshop.
The couple have a blended family of two adult children each and six grandchildren. Those families live in Cedar Rapids, Robins, Johnston and Colorado.
In 1995, the couple, now both 68, selected the lot and modified the developer’s basic floor plan. Then they chose interior upgrades. Through the years they’ve made additional improvements.
Amenities include two gas fireplaces, a kitchen with all stainless steel KitchenAid appliances, and a master bath with heated tile floor, his-and-her sinks with built-in vanity — and a 12-by-8 foot walk-in master closet. Each bedroom has a bathroom. The third bedroom the Schusters have furnished as an office.
Georgie Schuster Georgie Schuster puts the condo value “in the low $200,000s.” Condo fees at Crystal Estates are figured by square footage and since theirs is one of the larger units, the fees run $160 a month, covering grounds and exterior unit maintenance, plus snow removal.
Altogether, as Georgie puts it, “It’s a home of comfort and joy. We wanted (it) to be comfortable, warm and welcoming. We are casual people who like to be able to put our feet up, curl up on the sofa with a good book or to watch a favorite TV show. There’s nothing formal about us.
“We like to be surrounded by things that bring us joy — objects we have acquired on travels, things passed on to us by previous generations, and photos of our parents, kids and grandkids.”
Larry Schuster loves the living room and his workshop best: The 21-by-18 foot living room because “It’s my escape from the business world, it’s all comfort and has the TV there,” he says. And his workshop on the lower level because he’s “Mr. Fix-It.” “I love to repair things. It’s relaxing for me.”
Meanwhile, decorating is one of the chief enjoyments in Georgie Schuster’s life. “Fall is probably my favorite season, décor-wise” she notes, “and it is always fun to transform the rooms from one season to the next. I purposely have kept the furniture, flooring and walls in warm neutral tones on the main level so I can add different touches of color in accents as the seasons change.”
Oatmeal-colored carpeting runs throughout the home on both levels. It adds an aura of warmth to the wood furniture and accessories.
Two of the most appealing “rooms” are the 17-by-11 foot kitchen and 14-by-13 foot dining areas. The couple updated the counters, appliances and backsplash two years ago. When one first spots the kitchen with its mottled brown and black countertops, one thinks, “Oh, what beautiful granite!” Wrong: The countertops are not granite. Astonishingly, they are Formica, or, to be totally accurate — Butterum Granite Etched Laminate by Formica. They’re simply a dead ringer for the real thing.
“We looked at granite and quartz,” says Georgie Schuster, “and just didn’t want to invest that much money into them. I know granite is so very popular right now, but it didn’t matter enough to us to spend several thousand dollars more to have them.
“I have never regretted it,” she says.
The KitchenAid appliances are from the higher level Architect Series, and include a dual fuel slide-in range that has a four-burner gas-top and an electric convection/standard oven with a warming drawer, a convection microwave and a French door refrigerator. Most of the sinks in the house are the integrated seamless type for easy cleaning.
Kitchen cabinetry is the original Omega oak, and it has aged well, but new knobs in 2011 gave the cabinets new zing. The soft beige/oyster stylized backsplash in ceramic tile provided the finishing touch. The kitchen also features a handy “extension,” a “granite”-topped table extending from one end of the counter and seating three or four people.
Table settings is another arena in which Georgie Schuster shines. A visitor sees a fall table set for six guests, a chocolate brown tablecloth embellished with a beige burlap runner going down the center, with a wrought iron candle holder sporting five votive candles, all flickering through dark brown glass. Brown-rimmed Mikasa plates are set on gleaming gold chargers and topped with matching napkins in rust-colored napkin rings. Clear goblets balance the table.
The sunroom, 13-by-11 foot, is a sweet retreat when summer sweeps Iowa. It sports rattan furniture with soft green cushions and a colorful area rug. Three sides of Vinyl Tech windows allow fresh air in for two-season enjoyment.
In the guest bedroom are photos from Larry and Georgie Schuster’s parental families, a gallery of memories to be drawn upon with every glance.
“I want the things in our home to have meaning to me and my family,” Georgie Schuster says. “I don’t want to just buy something and stick it in my house. I like to have some stories to go with the things we look at and use every day.
“It makes a more interesting home. And when I can make it all look pretty — that’s the best!”
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Bankers brace for fourth-quarter rush as global equity markets rise
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Olivia Oran and Kylie MacLellan
September 27, 2013 4:10 AM
. View gallery
A woman walks past an Alibaba advertisement on a wall in Hangzhou, Zhejiang province September 26, 2013. …
moncler By Olivia Oran and Kylie MacLellan
moncler outlet store (Reuters) - Bankers across the globe expect a string of large, high-profile IPOs during the rest of the year, on the back of strong equity markets and U.S. Federal Reserve policies that have driven an uptick in IPO activity.
moncler outlet store Global equity fundraising is up 16.3 percent so far this year, boosted by low volatility, record U.S. market highs and a resurgence of capital markets in Europe and Asia.
moncler kids outlet The next few months could also see several notable initial public offerings from companies with global brand appeal, including micro-blogging network Twitter Inc, Chinese e-commerce giant Alibaba, hotel operator Hilton Worldwide and real estate investment trust Empire State Realty Trust.
moncler sale "We think the fourth quarter will probably go down in the story books because there are a number of billion-dollar-plus, jumbo IPOs across different sectors," said Phil Drury, co-head of equity capital markets for the Americas at Citigroup . "Last year was all about small cap growth within tech and retail, but 2013 is actually the reestablishment of the jumbo IPO."
moncler outlet online Global equity fundraising volumes, including IPOs and secondary offerings, totaled $524.4 billion year to date, up from $450.9 billion in the same period last year, according to preliminary Thomson Reuters data as of September 26.
The increase came amid a 29 percent rise in global IPO proceeds, excluding Facebook . A total of 467 companies worldwide have gone public so far this year, raising $85.3 billion, compared to a year ago when 540 companies raised $66.1 billion through IPOs excluding Facebook.
Bankers are encouraging companies that are considering public offerings to tap the markets sooner rather than later while the going is still good.
"Right now, we are telling issuers to go because there are some potential macro issues out there such as Syria and debt ceiling discussions," said Frank Maturo, vice chairman of equity capital markets at Bank of America Merrill Lynch. "Any macro issues could cause some short-term volatility in the market and you just don't know when those periods are going to occur."
A $3.9 billion IPO for Japanese beverage company Suntory Beverage & Food helped boost deal volumes this year, as did the $2.6 billion IPO for Pfizer Inc animal health spin-off Zoetis Inc.
Private equity firms also continued to sell companies from their portfolios as they looked to unload investments made during the buyout boom.
Private equity backed companies made up 40.2 percent of U.S. IPO proceeds so far this year, up from 20.9 percent during the prior period.
Large IPOs from private equity backed companies have included industrial distribution company HD Supply Holdings Inc , drug researcher Quintiles Transnational Holdings Inc and fragrance company Coty Inc .
Others expected later this year include retailers Burlington Coat Factory and the Container Store.
Goldman Sachs Group Inc topped the global ranking of equity underwriters so far this year, keeping its number one spot. JPMorgan Chase & Co came in second, followed by Morgan Stanley and Citigroup.
Goldman also topped the list of global IPO underwriters, followed by Morgan Stanley.
PICKUP IN EUROPE
Europe has seen a pickup in share offerings in 2013 as market confidence has improved and bankers working in the sector expect the remainder of the year to continue to be busy.
In Europe, even the usually subdued holiday period of August saw a string of equity capital market deals, including a 348 million pound capital hike by security services firm G4S , and the sale of a 10 percent stake in French electrical equipment supplier Rexel by its controlling shareholder.
"We've seen a busy summer. I've never seen so much activity in what people would normally consider a quieter period for deals," said Klaus Hessberger, co-head of Europe, the Middle East and Africa ECM at JPMorgan.
"Investors are moving back into 'risk on' mode to generate some returns," he said.
As bankers and investors returned to work in September, momentum has continued to pick up with a flurry of bloc sales including the British government raising 3.2 billion pounds ($5.1 billion) by reducing its stake in bailed-out lender Lloyds .
Other big deals already underway include an the initial public offering of Britain's Royal Mail, and a 5.95 billion pound ($9.5 billion) share issue by British bank Barclays .
Among those expected to go public in Europe in the final three months of the year are private-equity backed Merlin Entertainments Group, French cable operator Numericable and luxury down jacket maker Moncler.
"This is the first year in a while where we haven't had any big interruptions to activity from market volatility or big macroeconomic events," said Josef Ritter, co-head of equity capital markets for Europe, the Middle East and Africa for Deutsche Bank and head of the bank's ECM operations in Germany.
"We are now in a situation where there is expectation of good development in the US, recovery in Europe, less concern around China, and all that in combination with the delay in tapering has lead to a relatively benign environment for offerings," he said.
(Reporting by Olivia Oran in New York and Kylie MacLellan in London)
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Bankers brace for fourth-quarter rush as global equity markets rise
Content preferences
Done
Olivia Oran and Kylie MacLellan
September 27, 2013 4:10 AM
. View gallery
A woman walks past an Alibaba advertisement on a wall in Hangzhou, Zhejiang province September 26, 2013. …
moncler By Olivia Oran and Kylie MacLellan
moncler outlet store (Reuters) - Bankers across the globe expect a string of large, high-profile IPOs during the rest of the year, on the back of strong equity markets and U.S. Federal Reserve policies that have driven an uptick in IPO activity.
moncler outlet store Global equity fundraising is up 16.3 percent so far this year, boosted by low volatility, record U.S. market highs and a resurgence of capital markets in Europe and Asia.
moncler kids outlet The next few months could also see several notable initial public offerings from companies with global brand appeal, including micro-blogging network Twitter Inc, Chinese e-commerce giant Alibaba, hotel operator Hilton Worldwide and real estate investment trust Empire State Realty Trust.
moncler sale "We think the fourth quarter will probably go down in the story books because there are a number of billion-dollar-plus, jumbo IPOs across different sectors," said Phil Drury, co-head of equity capital markets for the Americas at Citigroup . "Last year was all about small cap growth within tech and retail, but 2013 is actually the reestablishment of the jumbo IPO."
moncler outlet online Global equity fundraising volumes, including IPOs and secondary offerings, totaled $524.4 billion year to date, up from $450.9 billion in the same period last year, according to preliminary Thomson Reuters data as of September 26.
The increase came amid a 29 percent rise in global IPO proceeds, excluding Facebook . A total of 467 companies worldwide have gone public so far this year, raising $85.3 billion, compared to a year ago when 540 companies raised $66.1 billion through IPOs excluding Facebook.
Bankers are encouraging companies that are considering public offerings to tap the markets sooner rather than later while the going is still good.
"Right now, we are telling issuers to go because there are some potential macro issues out there such as Syria and debt ceiling discussions," said Frank Maturo, vice chairman of equity capital markets at Bank of America Merrill Lynch. "Any macro issues could cause some short-term volatility in the market and you just don't know when those periods are going to occur."
A $3.9 billion IPO for Japanese beverage company Suntory Beverage & Food helped boost deal volumes this year, as did the $2.6 billion IPO for Pfizer Inc animal health spin-off Zoetis Inc.
Private equity firms also continued to sell companies from their portfolios as they looked to unload investments made during the buyout boom.
Private equity backed companies made up 40.2 percent of U.S. IPO proceeds so far this year, up from 20.9 percent during the prior period.
Large IPOs from private equity backed companies have included industrial distribution company HD Supply Holdings Inc , drug researcher Quintiles Transnational Holdings Inc and fragrance company Coty Inc .
Others expected later this year include retailers Burlington Coat Factory and the Container Store.
Goldman Sachs Group Inc topped the global ranking of equity underwriters so far this year, keeping its number one spot. JPMorgan Chase & Co came in second, followed by Morgan Stanley and Citigroup.
Goldman also topped the list of global IPO underwriters, followed by Morgan Stanley.
PICKUP IN EUROPE
Europe has seen a pickup in share offerings in 2013 as market confidence has improved and bankers working in the sector expect the remainder of the year to continue to be busy.
In Europe, even the usually subdued holiday period of August saw a string of equity capital market deals, including a 348 million pound capital hike by security services firm G4S , and the sale of a 10 percent stake in French electrical equipment supplier Rexel by its controlling shareholder.
"We've seen a busy summer. I've never seen so much activity in what people would normally consider a quieter period for deals," said Klaus Hessberger, co-head of Europe, the Middle East and Africa ECM at JPMorgan.
"Investors are moving back into 'risk on' mode to generate some returns," he said.
As bankers and investors returned to work in September, momentum has continued to pick up with a flurry of bloc sales including the British government raising 3.2 billion pounds ($5.1 billion) by reducing its stake in bailed-out lender Lloyds .
Other big deals already underway include an the initial public offering of Britain's Royal Mail, and a 5.95 billion pound ($9.5 billion) share issue by British bank Barclays .
Among those expected to go public in Europe in the final three months of the year are private-equity backed Merlin Entertainments Group, French cable operator Numericable and luxury down jacket maker Moncler.
"This is the first year in a while where we haven't had any big interruptions to activity from market volatility or big macroeconomic events," said Josef Ritter, co-head of equity capital markets for Europe, the Middle East and Africa for Deutsche Bank and head of the bank's ECM operations in Germany.
"We are now in a situation where there is expectation of good development in the US, recovery in Europe, less concern around China, and all that in combination with the delay in tapering has lead to a relatively benign environment for offerings," he said.
(Reporting by Olivia Oran in New York and Kylie MacLellan in London)
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Discounts in store for students at Portsmouth’s first Student Lock-In
By Danielle Butler , Deputy Editor 21st September 2013, 12:14pm
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Mike Russell Gunwharf Quays is a very popular shopping destination in Portsmouth
The Student Lock-In, the student shopping event spreading throughout the country, is coming to Portsmouth for the first time this year.
Portsmouth students will get the opportunity to experience the Lock-In at the city’s designer outlet, Gunwharf Quays. Attendees will gain access to discounts on offer exclusively to students, for one night only. Many of the stores involved in the event offer up to double discount on the night, with some stores at previous events offering treble discounts.
Hosted by Total Students, the event takes place on Wednesday 9th October and will be held out of the regular shopping hours. During this time, students will be able to take advantage of special discounts, giveaways and competitions in on-site stores and promotional stands.
In addition to this, students can expect value for money in more ways than one as the Lock-In is also well known for its entertainment value. Past events have featured celebrity meet and greets and a range of activities such as rock climbing walls and surf simulators for those who are feeling a little more adventurous. Students can also enjoy club style features such as bars, live music and DJ’s as well as the Total Students DJ Truck, described as creating a �unique party atmosphere’.
The event has already generated a large amount of interest and has over 700 likes on its official Facebook page, where event information is gradually being released. This official page is the best source for students interested in keeping up to date during the run up to the event. Details still to be revealed include specific information on Gunwharf stores involved and the offers available.
Retailers offering exclusive discounts in previous years include; Nandos, Swarovski, River Island, Ted Baker, Cath Kidston and Costa Coffee.
Since beginning in Cardiff in 2010, there have been over 40 lock in events in over 20 venues across the country. Rapidly growing in popularity, the lock in was attended by 150,000 around the country last year, with single events attracting up to 22,000 bargain-hunting students. Gunwharf’s spacious and modern waterfront location and its vast offering of stylish shops promises the perfect location for Portsmouth’s first ever Lock-In.
Gunwharf Quays is well known for its range of bars, restaurants and designer shops including Cath Kidston, Jack Wills, Ralph Lauren, Vans and Ugg.
The event is an exciting addition to the student calendar this year, continuing the fun after the much anticipated fresher’s fortnight has ended. Many will welcome the idea of exclusive offers and discounts whilst trying to stretch the student loan as far as possible.
Students wishing to attend the event need to register online at www.studentlockin.com and take their confirmation and student I.D along on the evening of the Lock-In.
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Discounts in store for students at Portsmouth’s first Student Lock-In
By Danielle Butler , Deputy Editor 21st September 2013, 12:14pm
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Mike Russell Gunwharf Quays is a very popular shopping destination in Portsmouth
The Student Lock-In, the student shopping event spreading throughout the country, is coming to Portsmouth for the first time this year.
Portsmouth students will get the opportunity to experience the Lock-In at the city’s designer outlet, Gunwharf Quays. Attendees will gain access to discounts on offer exclusively to students, for one night only. Many of the stores involved in the event offer up to double discount on the night, with some stores at previous events offering treble discounts.
Hosted by Total Students, the event takes place on Wednesday 9th October and will be held out of the regular shopping hours. During this time, students will be able to take advantage of special discounts, giveaways and competitions in on-site stores and promotional stands.
In addition to this, students can expect value for money in more ways than one as the Lock-In is also well known for its entertainment value. Past events have featured celebrity meet and greets and a range of activities such as rock climbing walls and surf simulators for those who are feeling a little more adventurous. Students can also enjoy club style features such as bars, live music and DJ’s as well as the Total Students DJ Truck, described as creating a �unique party atmosphere’.
The event has already generated a large amount of interest and has over 700 likes on its official Facebook page, where event information is gradually being released. This official page is the best source for students interested in keeping up to date during the run up to the event. Details still to be revealed include specific information on Gunwharf stores involved and the offers available.
Retailers offering exclusive discounts in previous years include; Nandos, Swarovski, River Island, Ted Baker, Cath Kidston and Costa Coffee.
Since beginning in Cardiff in 2010, there have been over 40 lock in events in over 20 venues across the country. Rapidly growing in popularity, the lock in was attended by 150,000 around the country last year, with single events attracting up to 22,000 bargain-hunting students. Gunwharf’s spacious and modern waterfront location and its vast offering of stylish shops promises the perfect location for Portsmouth’s first ever Lock-In.
Gunwharf Quays is well known for its range of bars, restaurants and designer shops including Cath Kidston, Jack Wills, Ralph Lauren, Vans and Ugg.
The event is an exciting addition to the student calendar this year, continuing the fun after the much anticipated fresher’s fortnight has ended. Many will welcome the idea of exclusive offers and discounts whilst trying to stretch the student loan as far as possible.
Students wishing to attend the event need to register online at www.studentlockin.com and take their confirmation and student I.D along on the evening of the Lock-In.
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Answer Man: Terry Francona talks Indians, Red Sox, Expos, Michael Jordan, going bald, Dustin Pedroia, Belichick hoodies and Billy Bob Thornton
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September 20, 2013 11:39 AM
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swiss replica watches Cleveland Indians manager Terry Francona literally grew up in Major League Baseball; his father, Tito Francona, hit 125 home runs over nearly 5,800 plate appearances from 1956-1970, and he brought his kid into every clubhouse along the way.
high quality replica watches Though he was a first-round pick of the Montreal Expos in 1980 after being named the country's best college player, Terry Francona's MLB career didn't go as well. But simply observing the journey taught him much more than he ever would have learned just playing. And his minor-league experiences — notably as Michael Jordan's manager at Birmingham — also helped prepare him to manage in the majors.
copy watches The skipper of two World Series winners with the Boston Red Sox took time earlier this week for an Answer Man session that covers a lot of territory in a unique baseball life.
top brand watches David Brown : Everybody knows you inherited the nickname "Tito" from your dad, but where did he get it from?
Terry Francona: When he was little ... in Italian, "Tito" kind of means — the way I perceive it, I don't want to say, like, "a pest" — but someone little with a lot of energy . His given name is John Patsy, but he's gone by Tito since. Nobody calls him "John." And when I was growing up in the clubhouse, I was always "Little Tito." It just kind of stuck. People in my hometown call me "T," my mom called me Terry. I always kind of know where I am by what I'm called. But being called "Tito," I'm proud of that, because I'm proud of my dad. I view it as kind of a compliment.
DB: When you interviewed for this job, did you have to watch the movie "Major League" so you had an idea of what the manager of the Cleveland Indians should be doing?
Tito: No, but I've watched that movie a bunch. I'm actually in it. There's one scene. In 1988, they were doing the crowd shots in Cleveland and I was playing first base. And Corbin Bernsen was No. 24. And I was No. 24, so I'm coming off the field, getting a ball [reaches like he's making a catch]. You can tell it's me, if you look real close. It's like a two-second shot. But when people see it, they go, "That IS you!" I love that movie, I think it's awesome.
DB: What kind of career do you think you would have had, if you hadn't hurt both of your knees?
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. Francona injures his right knee at Pittsburgh's Three Rivers Stadium in 1981. (AP)
Tito: Mmm, I don't know. I was probably like anybody else; young and immature. Maybe a little arrogant. I thought I was gonna come to the league, maybe lead the league in hitting, make a lot of money and retire on my own terms. Three months into my career, that changed. I hurt my right knee and it took me about a year and a half to kind of get back. Came back a little stronger, more prepared, and was leading the league in hitting [in 1984] and I hurt my left knee. And when I did get back, I was basically hanging on, trying to make myself useful enough to be on a team. I got another six years in the league, but it was hard.
DB: Did not playing change how you approached the game?
Tito: It probably helped me learn, because I started watching more. Because when you're a player, you take care of yourself, you take care of your position. But when you're on the bench, you watch everything. So I watched everything. Managers, players. And I don't ever think I thought about being a manager — I just liked baseball.
DB: You were leading the league in doubles when you got hurt the second time?
Tito: Yeah, that was my best ... I was hitting, like, .340-something. I was pulling the ball — never home runs — but I was pulling the ball, having a good year.
DB: What was baseball in Montreal like?
View gallery
. Francona high fives Jerry Manuel (with a monster beard) after beating the Phillies in the 1981 playoffs. That's …
Tito: Mmm, you've got to remember: That was my first team, and the team you come up with, it was almost more like a family. So even though you're in Montreal, we all lived together. It was great. But that was a time when the Expos were very popular. We drew well, we were a good team so it was really a pretty good experience. My only problem was, I was young and wanted to play every day and wasn't good enough to play everyday.
DB: That was a good team, though.
Tito: But that was very difficult for me to handle. I was immature and didn't handle it very well. But the city was awesome.
DB: You call yourself "immature," so you didn't always have your act together?
Tito: No, I was ... I didn't know how to handle not playing. I had always been a pretty good player and to not play... I didn't care about money. I just wanted to play. My last year (1990), I played in Louisville (in the minors) and I was beat up. But I played every day, and it was actually really fun. I played for a guy named Galen Pitts, a grizzled, minor-league guy. He treated me like gold. I didn't do particularly well, but I played every day. And I looked around and saw, probably, six or seven guys that were better than me who didn't sniff the major leagues. So I was, like, "Maybe I need to count my blessings and not be bitter. And it helped me, kind of, be done on my own terms.
View gallery
. Francona in 1989. His final season as a player came a year later. (AP)
DB: That sounds like a much better way to transition.
Tito: When I retired, I actually didn't miss it. And I was scared to death, because I thought I'd be "that guy." And I realized that I had come to terms with that eight years before when I stopped playing every day.
DB: I looked up your stats from that year, and you pitched a bunch of times and actually got people out. Was that an accident?
Tito: I threw a knuckleball. I pitched like six or seven innings, I had — what — seven or eight strikeouts, gave up a solo homer, in Louisville. It was fun.
DB: You didn't think about turning that success into another shot at a career?
Tito: [Smiles]. Position players, when you're facing position players as a pitcher, you're in in an impossible position [laughs]. When you turn into an actual pitcher, it gets harder.
DB: Back to Montreal for a second. The Blue Jays and Mets are going to play two exhibition games at Olympic Stadium in Montreal at the end of spring training next year.
Tito: Really! Cool.
DB: In 20 years, do you think we could have a team in Montreal again, or is that all in the past?
Tito: I hope it's not, because it's a great place. I mean, the strike in '94 effectively killed baseball in Montreal, 'cause it was a fun place to go. It's a good city.
DB: You've been around a couple of good mascots. I'm not sure, based on what you've said, if you even noticed Youppi! in Montreal, but can you compare and contrast him with the Philly Phanatic?
Tito: Yeah, I wasn't paying much attention to Youppi! but the Phanatic's awesome. He's just funny as heck. There's time when you'd see the Phanatic during a game and you're losing and you don't want to laugh, but it's hard not to. He's just so good.
DB: So at least you left Philly on good terms with the Phanatic.
Tito: We still do get along. We were there this year. That's one of the few guys that liked me there.
Your browser does not support iframes.
DB: Did you and Michael Jordan call each other after winning respective championships?
Tito: The one thing I learned with M.J. was that everybody wanted a piece of him. So I tried to never be another one of those. I talk to him from time to time, and I text him every so often, but I try not to bother him, because I see how busy he is. Last year, I went to his golf tournament because I wasn't working. I'll text him from time to time, but I try not to bug him too much.
DB: Does the Red Sox growing beards remind you of 2004, when a lot of guys also grew beards?
View gallery
. (Getty)
Tito: You know, I don't know because I'm not there, but the '04 team was unique. They were kind of a rag-tag bunch, but they were all going in one direction. And when teams do that ... I was dying for our team to get a personality, one that united them, so I was fine with what they were doing. I know we looked sloppy, some of it bothered me, but when the games started, it was, like, "game on."
DB: I've never heard you say anything negative about your players, but the statute of limitations probably has expired, so I'll ask: Did you ever tell Johnny Damon to just try throwing with his right arm instead?
View gallery
. (Getty)
Tito: Haha, no. Johnny is one of my all-time favorites. That year in '04, he just got beat to [s--t]. He'd run into a wall, he'd dive on the ground, and you'd just know that he couldn't play that next night. Because I had a policy that I'd tell guys the night before if they're playing. And he'd come into my office and say, "Give me 'til tomorrow morning, then I'll call you." Because he had so much respect for wanting to play, but he also respected somebody who might play if he didn't. And I'll be damned, man, more often than not, he would play. One of my all-time favorites.
DB: That's got to be the toughest thing for an athlete: When can he play hurt and when can't he?
Tito: Yeah, but the really good ones find a way. I remember after that year, he wasn't sure if he was coming back (to Boston) and he signed a jersey to me. I remember, one, it really touched me, but it also made me sad because I thought he might be leaving. I enjoyed him a lot.
DB: You ever ask Justin Masterson about being born in Jamaica?
Tito: Haha, yeah. Just about all of the time when I see him. I think his dad might have been stationed there on a mission, or something like that. He might like to keep a little mystery there.
DB: When you fill out the lineup card, do you ever have trouble spelling Ryan Raburn's last name?
Tito: R-A-B-U-R-N.
DB: No trouble there. I always want to put a "Y" in there for "Rayburn."
Tito: Well, I might have the first time. But you hear about it from players when their name gets misspelled. You learn quickly.
DB: Have you ever heard the word "bro" so much in your life? All thanks to Nick Swisher.
View gallery
. (Getty)
Tito: Haha. Never this much.
DB: Ever feel like going up to him in a tense moment and saying, "I'm not your bro, bro"?
Tito: No, because in the tense moments, that's probably when he's at his best. He's been in New York and he's played in some big games there and Oakland. When the game is the tightest, that's probably when he's at his best. His most "bro."
DB: Can you say "Corey Kluber" 10 times fast?
Tito: Corey Kluber, Corey Kluber, Corey Kluber, Corey Kluber, Corly Kuber ... haha. About 4 1/2!
DB: Thanks for doing that. Does Jason Kipnis remind you of Dustin Pedroia at all?
Tito: You know, I've heard that. They're very different. Dustin Pedroia is a one of a kind. I probably put too much pressure on him because I trusted him so much. Kip is quickly becoming a guy that others are compared to. They'll be comparing guys to Kip really soon, know what I mean? He doesn't have the six or seven years in yet, but he's making his own name for himself. They're different players, but the one thing Kip does a lot like Pedroia that I respect: Every time Kip hits a ball, he runs like it's his last at-bat and, as a manager, that's one thing you can respect more than anything else.
DB: What do you think about the Red Sox locking up Pedroia long term? Nothing at all against Kipnis, an All-Star, but there goes any chance of a Tito-Laser Show reunion.
Tito: Um ... I feel lucky that I had a chance to manage a guy like Dustin Pedroia, and he should stay a Red Sock. That's good. That's smart for them, that's good for him, and I'm just fortunate I had the time I did with him.
DB: From the standpoint of the ex-girlfriend you still have feelings for, do you like whose hands the Red Sox are in now?
Tito: With John Farrell? Yes. The day he got the job, somebody asked me that, and I remember saying that the glass got instantly half-full. Because guys like Pedroia, (Clay) Buchholz, (Jon) Lester, (Jacoby) Ellsbury, there was an immediate buy in, because of their respect for him. And I knew they were going to be good.
View gallery
. (Getty)
DB: Bunting. Why do we even bother?
Tito: What do you mean?
DB: Bunting gives away outs, and outs are the most precious possession a team has.
Tito: Yeah, I've obviously fought that because, in Boston, that was a big thing. There's times to bunt. But when you bunt, you're playing for one run. Normally, when you play for one run, you're not going to score more than one. There's times when one is good enough. So that's what we kind of try to do.
DB: I saw a red carpet video interview with actor Billy Bob Thornton, and they asked him a question that somehow got the conversation on the Red Sox, and he went out of his way to offer his support to you. "Terry Francona got too much flak for what happened in Boston," or something like that. This was after things got bad with chicken and beer. How does that make you feel that Billy Bob Thornton has your back?
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Tito: Actually, when [the Indians] were in Boston, and I was at the ballpark, I got a message from "Billy Bob Thornton" — he was at our hotel doing something — and I thought it was a joke. So I had this phone number to call and I left a message: "Mr. Thornton, this is Terry Francona. If this is a joke, I apologize to whomever I'm calling." And it was actually him. And I've texted back and forth with him, probably, 50 times this year.
DB: So you have Michael Jordan's number and Billy Bob Thornton's number in your phone. Famous people.
Tito: It's really filling up with them [laughs].
DB: Billy Bob Thornton.
Tito: Big baseball fan. Big Cardinals fan. He's from Arkansas, but he's out in L.A. so he watches the Dodgers. But he just follows the sport.
DB: Could you please tell the story about how you became separated from your shirt in a photo where your daughter appears to be showing her engagement ring?
(Leah Francona's Facebook, via Barstool Sports)
Tito: That was in my kitchen and I was going to bed. And they were laughing downstairs, and someone was taking pictures. So I went like this [ Francona flexes his left arm ] And the New York Post got it or something. ... Oh, my daughter put it on Facebook. So the Post got it. That was funny. But actually, my son-in-law, somebody made a funny comment about him, so he takes more [s--t] than I do.
[Editor's note: Yeah, don't mess with Francona's son-in-law. He's a marine. Also, check out these gorgeous wedding photos .]
DB: Old pictures of you, baseball cards, whatever: Your hair was unbelievable. Long, wavy, dark. Full.
Tito: [Chuckles].
DB: It was ... not only did you have it, but you had it, if you know what I mean.
View gallery
. (Getty)
Tito: I know! People laugh now.
DB: And yet, you've pulled off the shaved head really well.
Tito: Well, I don't know about that!
DB: But did you dread losing it?
Tito: You know what I dreaded, to be really honest: I didn't mind losing my hair, I just didn't want to be in the middle with the comb over . When it became fashionable to cut (all of) your hair off ... I remember thinking, before it became fashionable, I remember thinking, "I wish I could just do this." But you weren't really supposed to yet. And when it became fashionable, I was thrilled, because I do not miss taking care of it. I had hair that would, like, if you didn't blow dry it, it was going everywhere. I hated it. I didn't mind (losing it), I just didn't like the in-between part.
DB: You didn't take a cue from Michael Jordan, who lost his hair but looked good after he shaved it?
Tito: Haha, nah, I don't think so. I learned a lot from M.J., though. I learned more from him about competing than he learned from me about baseball.
DB: Do you think history will be kinder to him about playing baseball than people were at the time?
View gallery
. (Sports Illustrated)
Tito: That was a sore spot for me. Because, at a time when baseball is out on strike, he was so respectful of the game of baseball. He was playing for the right reasons. I always tried to protect him, because he was so respectful.
DB: Do you have a thought as to why he hasn't been a successful owner yet?
Tito: He will be. He will be. Nothing he ever does ... he will always be the winner in the end. I guarantee it. When you tell Michael, "No," he will find a way and make the answer be yes.
DB: You got to be good friends with Bill Belichick, the Patriots coach. Maybe you know the answer to this: Why hasn't he come out with his own line of short-sleeved hoodies where you don't have to cut the sleeves off yourself?
Tito: Haha. 'Cause he doesn't care. He's gonna do what he wants to do and he doesn't care about fashion. He just wants to win.
View gallery
. (AP)
DB: You got any Belichick hoodies?
Tito: I actually cut off the sleeves on one of my hoodies, and I took so much [s--t] for it, because I looked so stupid, that I didn't wear it. I put it on one day in Cleveland, and Chris (Antonetti, the Indians' GM) and the other guys from the front office were there, and they were giving me so much [s--t] that I thought, "I can't wear this during the game, because when I go to make a pitching change, you guys are going to be killing me." So I didn't wear it. And it was comfortable as hell, but I looked like an idiot, so I didn't wear it.
DB: You've won two Commissioner's Trophies for winning the World Series. They're neat trophies, probably not as neat as the Stanley Cup, but they look brittle, like one of the little flags is going to break off.
Tito: I don't have it, and I barely held it for a minute. The trophy goes to the team. You can buy a replica and I didn't want it.
DB: How come?
Tito: I enjoyed just being there. I didn't really need the memento. I enjoyed the journey. I usually do. That's much more fulfilling for me. About 20 minutes after it's over and we won, I'm like, "OK, what's next?"
* * *
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Answer Man: Terry Francona talks Indians, Red Sox, Expos, Michael Jordan, going bald, Dustin Pedroia, Belichick hoodies and Billy Bob Thornton
Content preferences
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David Brown
September 20, 2013 11:39 AM
Big League Stew
watches View gallery
.
all brand watches
swiss replica watches Cleveland Indians manager Terry Francona literally grew up in Major League Baseball; his father, Tito Francona, hit 125 home runs over nearly 5,800 plate appearances from 1956-1970, and he brought his kid into every clubhouse along the way.
high quality replica watches Though he was a first-round pick of the Montreal Expos in 1980 after being named the country's best college player, Terry Francona's MLB career didn't go as well. But simply observing the journey taught him much more than he ever would have learned just playing. And his minor-league experiences — notably as Michael Jordan's manager at Birmingham — also helped prepare him to manage in the majors.
copy watches The skipper of two World Series winners with the Boston Red Sox took time earlier this week for an Answer Man session that covers a lot of territory in a unique baseball life.
top brand watches David Brown : Everybody knows you inherited the nickname "Tito" from your dad, but where did he get it from?
Terry Francona: When he was little ... in Italian, "Tito" kind of means — the way I perceive it, I don't want to say, like, "a pest" — but someone little with a lot of energy . His given name is John Patsy, but he's gone by Tito since. Nobody calls him "John." And when I was growing up in the clubhouse, I was always "Little Tito." It just kind of stuck. People in my hometown call me "T," my mom called me Terry. I always kind of know where I am by what I'm called. But being called "Tito," I'm proud of that, because I'm proud of my dad. I view it as kind of a compliment.
DB: When you interviewed for this job, did you have to watch the movie "Major League" so you had an idea of what the manager of the Cleveland Indians should be doing?
Tito: No, but I've watched that movie a bunch. I'm actually in it. There's one scene. In 1988, they were doing the crowd shots in Cleveland and I was playing first base. And Corbin Bernsen was No. 24. And I was No. 24, so I'm coming off the field, getting a ball [reaches like he's making a catch]. You can tell it's me, if you look real close. It's like a two-second shot. But when people see it, they go, "That IS you!" I love that movie, I think it's awesome.
DB: What kind of career do you think you would have had, if you hadn't hurt both of your knees?
View gallery
. Francona injures his right knee at Pittsburgh's Three Rivers Stadium in 1981. (AP)
Tito: Mmm, I don't know. I was probably like anybody else; young and immature. Maybe a little arrogant. I thought I was gonna come to the league, maybe lead the league in hitting, make a lot of money and retire on my own terms. Three months into my career, that changed. I hurt my right knee and it took me about a year and a half to kind of get back. Came back a little stronger, more prepared, and was leading the league in hitting [in 1984] and I hurt my left knee. And when I did get back, I was basically hanging on, trying to make myself useful enough to be on a team. I got another six years in the league, but it was hard.
DB: Did not playing change how you approached the game?
Tito: It probably helped me learn, because I started watching more. Because when you're a player, you take care of yourself, you take care of your position. But when you're on the bench, you watch everything. So I watched everything. Managers, players. And I don't ever think I thought about being a manager — I just liked baseball.
DB: You were leading the league in doubles when you got hurt the second time?
Tito: Yeah, that was my best ... I was hitting, like, .340-something. I was pulling the ball — never home runs — but I was pulling the ball, having a good year.
DB: What was baseball in Montreal like?
View gallery
. Francona high fives Jerry Manuel (with a monster beard) after beating the Phillies in the 1981 playoffs. That's …
Tito: Mmm, you've got to remember: That was my first team, and the team you come up with, it was almost more like a family. So even though you're in Montreal, we all lived together. It was great. But that was a time when the Expos were very popular. We drew well, we were a good team so it was really a pretty good experience. My only problem was, I was young and wanted to play every day and wasn't good enough to play everyday.
DB: That was a good team, though.
Tito: But that was very difficult for me to handle. I was immature and didn't handle it very well. But the city was awesome.
DB: You call yourself "immature," so you didn't always have your act together?
Tito: No, I was ... I didn't know how to handle not playing. I had always been a pretty good player and to not play... I didn't care about money. I just wanted to play. My last year (1990), I played in Louisville (in the minors) and I was beat up. But I played every day, and it was actually really fun. I played for a guy named Galen Pitts, a grizzled, minor-league guy. He treated me like gold. I didn't do particularly well, but I played every day. And I looked around and saw, probably, six or seven guys that were better than me who didn't sniff the major leagues. So I was, like, "Maybe I need to count my blessings and not be bitter. And it helped me, kind of, be done on my own terms.
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. Francona in 1989. His final season as a player came a year later. (AP)
DB: That sounds like a much better way to transition.
Tito: When I retired, I actually didn't miss it. And I was scared to death, because I thought I'd be "that guy." And I realized that I had come to terms with that eight years before when I stopped playing every day.
DB: I looked up your stats from that year, and you pitched a bunch of times and actually got people out. Was that an accident?
Tito: I threw a knuckleball. I pitched like six or seven innings, I had — what — seven or eight strikeouts, gave up a solo homer, in Louisville. It was fun.
DB: You didn't think about turning that success into another shot at a career?
Tito: [Smiles]. Position players, when you're facing position players as a pitcher, you're in in an impossible position [laughs]. When you turn into an actual pitcher, it gets harder.
DB: Back to Montreal for a second. The Blue Jays and Mets are going to play two exhibition games at Olympic Stadium in Montreal at the end of spring training next year.
Tito: Really! Cool.
DB: In 20 years, do you think we could have a team in Montreal again, or is that all in the past?
Tito: I hope it's not, because it's a great place. I mean, the strike in '94 effectively killed baseball in Montreal, 'cause it was a fun place to go. It's a good city.
DB: You've been around a couple of good mascots. I'm not sure, based on what you've said, if you even noticed Youppi! in Montreal, but can you compare and contrast him with the Philly Phanatic?
Tito: Yeah, I wasn't paying much attention to Youppi! but the Phanatic's awesome. He's just funny as heck. There's time when you'd see the Phanatic during a game and you're losing and you don't want to laugh, but it's hard not to. He's just so good.
DB: So at least you left Philly on good terms with the Phanatic.
Tito: We still do get along. We were there this year. That's one of the few guys that liked me there.
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DB: Did you and Michael Jordan call each other after winning respective championships?
Tito: The one thing I learned with M.J. was that everybody wanted a piece of him. So I tried to never be another one of those. I talk to him from time to time, and I text him every so often, but I try not to bother him, because I see how busy he is. Last year, I went to his golf tournament because I wasn't working. I'll text him from time to time, but I try not to bug him too much.
DB: Does the Red Sox growing beards remind you of 2004, when a lot of guys also grew beards?
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. (Getty)
Tito: You know, I don't know because I'm not there, but the '04 team was unique. They were kind of a rag-tag bunch, but they were all going in one direction. And when teams do that ... I was dying for our team to get a personality, one that united them, so I was fine with what they were doing. I know we looked sloppy, some of it bothered me, but when the games started, it was, like, "game on."
DB: I've never heard you say anything negative about your players, but the statute of limitations probably has expired, so I'll ask: Did you ever tell Johnny Damon to just try throwing with his right arm instead?
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. (Getty)
Tito: Haha, no. Johnny is one of my all-time favorites. That year in '04, he just got beat to [s--t]. He'd run into a wall, he'd dive on the ground, and you'd just know that he couldn't play that next night. Because I had a policy that I'd tell guys the night before if they're playing. And he'd come into my office and say, "Give me 'til tomorrow morning, then I'll call you." Because he had so much respect for wanting to play, but he also respected somebody who might play if he didn't. And I'll be damned, man, more often than not, he would play. One of my all-time favorites.
DB: That's got to be the toughest thing for an athlete: When can he play hurt and when can't he?
Tito: Yeah, but the really good ones find a way. I remember after that year, he wasn't sure if he was coming back (to Boston) and he signed a jersey to me. I remember, one, it really touched me, but it also made me sad because I thought he might be leaving. I enjoyed him a lot.
DB: You ever ask Justin Masterson about being born in Jamaica?
Tito: Haha, yeah. Just about all of the time when I see him. I think his dad might have been stationed there on a mission, or something like that. He might like to keep a little mystery there.
DB: When you fill out the lineup card, do you ever have trouble spelling Ryan Raburn's last name?
Tito: R-A-B-U-R-N.
DB: No trouble there. I always want to put a "Y" in there for "Rayburn."
Tito: Well, I might have the first time. But you hear about it from players when their name gets misspelled. You learn quickly.
DB: Have you ever heard the word "bro" so much in your life? All thanks to Nick Swisher.
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. (Getty)
Tito: Haha. Never this much.
DB: Ever feel like going up to him in a tense moment and saying, "I'm not your bro, bro"?
Tito: No, because in the tense moments, that's probably when he's at his best. He's been in New York and he's played in some big games there and Oakland. When the game is the tightest, that's probably when he's at his best. His most "bro."
DB: Can you say "Corey Kluber" 10 times fast?
Tito: Corey Kluber, Corey Kluber, Corey Kluber, Corey Kluber, Corly Kuber ... haha. About 4 1/2!
DB: Thanks for doing that. Does Jason Kipnis remind you of Dustin Pedroia at all?
Tito: You know, I've heard that. They're very different. Dustin Pedroia is a one of a kind. I probably put too much pressure on him because I trusted him so much. Kip is quickly becoming a guy that others are compared to. They'll be comparing guys to Kip really soon, know what I mean? He doesn't have the six or seven years in yet, but he's making his own name for himself. They're different players, but the one thing Kip does a lot like Pedroia that I respect: Every time Kip hits a ball, he runs like it's his last at-bat and, as a manager, that's one thing you can respect more than anything else.
DB: What do you think about the Red Sox locking up Pedroia long term? Nothing at all against Kipnis, an All-Star, but there goes any chance of a Tito-Laser Show reunion.
Tito: Um ... I feel lucky that I had a chance to manage a guy like Dustin Pedroia, and he should stay a Red Sock. That's good. That's smart for them, that's good for him, and I'm just fortunate I had the time I did with him.
DB: From the standpoint of the ex-girlfriend you still have feelings for, do you like whose hands the Red Sox are in now?
Tito: With John Farrell? Yes. The day he got the job, somebody asked me that, and I remember saying that the glass got instantly half-full. Because guys like Pedroia, (Clay) Buchholz, (Jon) Lester, (Jacoby) Ellsbury, there was an immediate buy in, because of their respect for him. And I knew they were going to be good.
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. (Getty)
DB: Bunting. Why do we even bother?
Tito: What do you mean?
DB: Bunting gives away outs, and outs are the most precious possession a team has.
Tito: Yeah, I've obviously fought that because, in Boston, that was a big thing. There's times to bunt. But when you bunt, you're playing for one run. Normally, when you play for one run, you're not going to score more than one. There's times when one is good enough. So that's what we kind of try to do.
DB: I saw a red carpet video interview with actor Billy Bob Thornton, and they asked him a question that somehow got the conversation on the Red Sox, and he went out of his way to offer his support to you. "Terry Francona got too much flak for what happened in Boston," or something like that. This was after things got bad with chicken and beer. How does that make you feel that Billy Bob Thornton has your back?
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Tito: Actually, when [the Indians] were in Boston, and I was at the ballpark, I got a message from "Billy Bob Thornton" — he was at our hotel doing something — and I thought it was a joke. So I had this phone number to call and I left a message: "Mr. Thornton, this is Terry Francona. If this is a joke, I apologize to whomever I'm calling." And it was actually him. And I've texted back and forth with him, probably, 50 times this year.
DB: So you have Michael Jordan's number and Billy Bob Thornton's number in your phone. Famous people.
Tito: It's really filling up with them [laughs].
DB: Billy Bob Thornton.
Tito: Big baseball fan. Big Cardinals fan. He's from Arkansas, but he's out in L.A. so he watches the Dodgers. But he just follows the sport.
DB: Could you please tell the story about how you became separated from your shirt in a photo where your daughter appears to be showing her engagement ring?
(Leah Francona's Facebook, via Barstool Sports)
Tito: That was in my kitchen and I was going to bed. And they were laughing downstairs, and someone was taking pictures. So I went like this [ Francona flexes his left arm ] And the New York Post got it or something. ... Oh, my daughter put it on Facebook. So the Post got it. That was funny. But actually, my son-in-law, somebody made a funny comment about him, so he takes more [s--t] than I do.
[Editor's note: Yeah, don't mess with Francona's son-in-law. He's a marine. Also, check out these gorgeous wedding photos .]
DB: Old pictures of you, baseball cards, whatever: Your hair was unbelievable. Long, wavy, dark. Full.
Tito: [Chuckles].
DB: It was ... not only did you have it, but you had it, if you know what I mean.
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. (Getty)
Tito: I know! People laugh now.
DB: And yet, you've pulled off the shaved head really well.
Tito: Well, I don't know about that!
DB: But did you dread losing it?
Tito: You know what I dreaded, to be really honest: I didn't mind losing my hair, I just didn't want to be in the middle with the comb over . When it became fashionable to cut (all of) your hair off ... I remember thinking, before it became fashionable, I remember thinking, "I wish I could just do this." But you weren't really supposed to yet. And when it became fashionable, I was thrilled, because I do not miss taking care of it. I had hair that would, like, if you didn't blow dry it, it was going everywhere. I hated it. I didn't mind (losing it), I just didn't like the in-between part.
DB: You didn't take a cue from Michael Jordan, who lost his hair but looked good after he shaved it?
Tito: Haha, nah, I don't think so. I learned a lot from M.J., though. I learned more from him about competing than he learned from me about baseball.
DB: Do you think history will be kinder to him about playing baseball than people were at the time?
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. (Sports Illustrated)
Tito: That was a sore spot for me. Because, at a time when baseball is out on strike, he was so respectful of the game of baseball. He was playing for the right reasons. I always tried to protect him, because he was so respectful.
DB: Do you have a thought as to why he hasn't been a successful owner yet?
Tito: He will be. He will be. Nothing he ever does ... he will always be the winner in the end. I guarantee it. When you tell Michael, "No," he will find a way and make the answer be yes.
DB: You got to be good friends with Bill Belichick, the Patriots coach. Maybe you know the answer to this: Why hasn't he come out with his own line of short-sleeved hoodies where you don't have to cut the sleeves off yourself?
Tito: Haha. 'Cause he doesn't care. He's gonna do what he wants to do and he doesn't care about fashion. He just wants to win.
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. (AP)
DB: You got any Belichick hoodies?
Tito: I actually cut off the sleeves on one of my hoodies, and I took so much [s--t] for it, because I looked so stupid, that I didn't wear it. I put it on one day in Cleveland, and Chris (Antonetti, the Indians' GM) and the other guys from the front office were there, and they were giving me so much [s--t] that I thought, "I can't wear this during the game, because when I go to make a pitching change, you guys are going to be killing me." So I didn't wear it. And it was comfortable as hell, but I looked like an idiot, so I didn't wear it.
DB: You've won two Commissioner's Trophies for winning the World Series. They're neat trophies, probably not as neat as the Stanley Cup, but they look brittle, like one of the little flags is going to break off.
Tito: I don't have it, and I barely held it for a minute. The trophy goes to the team. You can buy a replica and I didn't want it.
DB: How come?
Tito: I enjoyed just being there. I didn't really need the memento. I enjoyed the journey. I usually do. That's much more fulfilling for me. About 20 minutes after it's over and we won, I'm like, "OK, what's next?"
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